We Mexicans have striven to innovate in demonstrations of affection during those days. We call radio programs to dedicate songs, we publish newspaper ads full of hearts and loving words; we send e-cards online…

Another very original idea also implemented on this date is to cover the couple’s car with messages written on ‘post it notes‘.  Te Quiero ‘I like you’, Te Amo ‘I love you’; Eres el amor de mi vida, ‘You’re the love of my life’ and  Me encanta como eres, ‘I love the way you are’, are phrases that usually go flying off the car while the couple is heading to celebrate Valentine’s Day.